Priscyla Laham has been the President of Microsoft Brazil since January 2025. She brings over 25 years of experience dedicated to the technology, consumer electronics, and online services industries. Her priority at Microsoft Brazil is to help drive the country's digital transformation, positioning technology as an ally for inclusive economic growth and expanding business innovation through Artificial Intelligence (AI) and cloud platforms, while empowering individuals, companies, and society. The executive's history at Microsoft began in 2000 and includes two periods: the first until 2015 and the second starting in 2017. Throughout her career at the company, she has held various positions in Brazil, the United States, and Argentina. Prior to her return as Vice President of Consumer Sales and leader of the Diversity and Inclusion Committee at Microsoft Brazil, she was the Director of Sales at Meta. Priscyla holds a degree in Marketing from the Escola Superior de Propaganda e Marketing (ESPM) and an MBA from the Insper Institute of Education and Research. In 2013, she completed the Executive Program at Stanford University in the United States, with an emphasis on business administration and management. In addition to extensive knowledge in IT, she has experience in marketing, sales, partnerships, and products. The executive was recognized in 2024 by the US-based CRN magazine with the CRN Women of the Channel Award, which honors women who have a positive impact on the channel sector.