Roberta Faria is a journalist, social entrepreneur, and co-founder and CEO of MOL Impacto, an organization that has donated over R$ 85 million to more than 240 social organizations through the sale of customised social products and the execution of various innovative social impact projects in partnership with major Brazilian brands such as RD Saúde, Petz, Ri Happy, PBKIDS, Riachuelo, and Marisa.